Marketing is all about creating effective strategies in order to sell a product created. It is true that one should change according to time so that they do not perish. Methods of doing marketing too have changed and evolved.

Digital Marketing is the marketing of any product or service using various digital channels such as websites, social media, email, search engines and mobile applications. In simple terms it is marketing that exists online.

Digital Marketing has recently gained a lot of popularity in the world. Many companies have started incorporating digital marketing.

Digital marketing works for all types of businesses whether its B2B (Business to Business) or B2C (Business to Consumer).

There are various methods used to carry out digital marketing which are as follows:

1. Search Engine Optimization (SEO): Search Engine Optimization is the process of optimizing the content of the website in such a way that the website appears at the top of a search engine. Search engines use complex mathematical algorithms to estimate which website a user want to visit. SEO is one of the best practice used in digital marketing.
2. Social Media marketing: A majority of internet users are using social media websites. Social media provides a perfect platform for promoting your brand and your content. This increases brand awareness, drive traffic, and generate leads for your business.
3. Paid Search: Paid Search, also known as pay-per-click, is a method used for increasing traffic to your website. You pay the publisher of the advertisement only when your advertisement gets clicked.
4. Email Marketing: We have been using Email services for more than 20 years and it will remain in the market. It is one of the simplest and most direct way of reaching to customers. Email can be used in order to promote content, events and provide discounts. This helps in directing people towards your website.

This type of marketing is much better than conventional marketing mainly because of the following reasons:

1. Global reach: By doing marketing online, one can surely reach out to more people. It saves a lot of time. Also, one can view your products at any point of time. So, the product is being promoted 24/7 without you being physically present there.
2. Cost Effective: This form of marketing is much cheaper than traditional marketing or offline marketing.
3. Results can be easily tracked: Since digital marketing is happening in real time, you can see which marketing strategies are working and which one are not. Strategies and tactics being used for digital marketing can easily be changed. Tracking in offline marketing is very difficult.
4. Improved Conversion Rates: Converting a customer online is not at all a difficult task as it is very easy to reach out to customer. You can reach to your customer at any point of time. Instead of bothering customers with multiple phone calls, reaching customer online is a better way. The customer replies at their own convenience so the customer also does not get irritated.

As stated above digital marketing is gaining popularity and this form of marketing is much better than offline marketing. Ultimately, the goal of marketing is to keep the customer happy.